Hansen's Clothing

Hansen’s Clothing, a premier name in the online men’s fashion industry, is renowned for its exceptional selection of men’s apparel. With their digital storefront, hansensclothing.com, they’ve carved out a unique niche, delivering quality and style directly to their customers throughout the world. In a market where a strong digital presence is pivotal, Hansen’s Clothing approached us at 154i to enhance their online visibility and sales performance. This case study highlights our journey with Hansen’s, detailing the transformative strategies we implemented.

When Hansen’s Clothing reached out to us, their goals were straightforward yet ambitious. They sought to significantly boost their online sales and enhance the effectiveness of their digital marketing efforts. Despite having a solid online presence, their Return On Ad Spend (ROAS) was at 1x, and they were eager to see it grow. Hansen’s needed a comprehensive overhaul, encompassing their branding, website, and online marketing strategies, to better connect with their audience and streamline their digital processes.

Google Ads Performance: Our team at 154i meticulously optimized Hansen’s Google Ads campaigns, elevating their ROAS from 1x to an impressive 3.5x. In this process, we also managed to reduce their ad spend by 40%, showcasing the effectiveness of our targeted advertising strategies.

Ecommerce Website Rebuild: We undertook a complete transformation of the Hansen’s website. Our focus was on enhancing the user experience, streamlining the purchasing process, and showcasing their products more effectively.

Brand Redefinition: Starting with a refreshed logo, we led a complete brand refinement for Hansen’s, ensuring it resonated more strongly with their target audience. This involved infusing modern aesthetics while preserving their classic appeal.

Email Marketing and Automation: At 154i, we implemented email automations and managed Hansen’s weekly email strategy, maintaining regular, engaging communication with their clientele and boosting repeat visits and sales. We have successfully increased their conversion value by 51.5% and increased average order values by 18.2%.

SEO Strategy Centered on Content: We introduced a content-centric SEO strategy, improving Hansen’s search engine visibility and attracting more organic traffic to their site. Organic search leads the way in user engagement with 59.34%.

Social Media Strategy: We developed a comprehensive social media strategy, including regular, planned weekly posts across various platforms to engage the audience and promote new products.

Video Series – Sunday at Hansen’s: We produced a weekly video series titled ‘Sunday at Hansen’s’ for platforms like YouTube, Facebook, and Instagram. This series, focusing on new products arriving each week, has become a popular feature for engaging customers.

Facebook Retargeting Ads: We set up sophisticated retargeting ads on Facebook, ensuring Hansen’s Clothing remained a prominent option for potential customers, thereby increasing the likelihood of repeat visits and purchases.

Our strategic partnership with Hansen’s Clothing led to a remarkable uplift in their online presence and sales. The comprehensive approach we adopted at 154i covered various aspects of digital marketing, branding, and customer engagement. This not only achieved their immediate goal of increasing sales but also positioned Hansen’s Clothing as a forward-thinking brand in the online retail space. This case study demonstrates the power of a well-rounded digital strategy in transforming a traditional business into a digital success story.